AI in Healthcare Marketing: From Personalization to Patient Journeys
November 6th, 2025
Watch the video recording above, or find the audio-only version through your preferred podcast platform.
Healthcare marketing is undergoing a seismic shift, powered by AI and emerging digital technologies. From real-time personalization to predictive patient engagement, these tools are reshaping how providers connect with communities and build trust.
In this episode of Leaders in the Arena, hear from Danny Fell, Health Systems Practice Lead at Unlock Health, for a conversation on the practical ways AI is being used in healthcare marketing today—and what leaders need to know to stay ahead. Drawing on his decades of experience and his new role leading Unlock Health’s health systems practice, Danny shares insights into how AI, data, and digital design can strengthen brand equity and transform patient experiences.
Key Topics:
The New Marketing Toolkit: How AI and emerging tech are changing the way healthcare organizations approach brand, messaging, and engagement.
Personalization at Scale: Using AI to deliver tailored content, outreach, and support based on patient preferences and behavior.
Data-Driven Journeys: Turning insights into engagement strategies that guide patients seamlessly from awareness to care.
With Bridge Innovate, connect and build trust with your community. Or partner with Bridge to learn how AI can improve your workflows. Contact us to learn more.
Founded in 2003, Bridge Innovate is an SBA-certified woman-owned small business with 20+ years of experience in business innovation, leadership development, and organizational change. We’re on a mission to make a difference and to ignite creative leadership for growth and good.