Designing Inclusive Ventures: Business Value, Culture & Impact
November 5th, 2025
Watch the video recording above, or find the audio-only version through your preferred podcast platform.
In a world where design increasingly underpins competitive differentiation, innovation, and market relevance, how can leaders embed inclusive design in ventures so that business value, culture, and community impact move forward together?
In this episode of Leaders in the Arena, hear a compelling conversation with Dr. Tiffany Bussey, a visionary in advancing minority entrepreneurship and inclusive economic ecosystems in Atlanta and beyond.
As the founding Director of the Morehouse Innovation and Entrepreneurship Center (MIEC), Dr. Bussey has championed initiatives that empower underrepresented founders and shape more equitable growth. Recognized as one of the Atlanta Business League’s “100 Women of Influence,” her leadership bridges design, strategy, and inclusion. Morehouse Newsroom
In this session, Dr. Bussey will share how to integrate design thinking, equity, and business strategy to create ventures that reflect, serve, and uplift the full diversity of communities.
Key Topics:
Inclusive Design as Business Value: How designing with marginalized voices and underserved communities in mind can unlock new markets, brand trust, and competitive distinction.
Culture & Identity in Ventures: Embedding cultural insight, equity principles, and purpose into the very DNA of a company—and not as an afterthought.
Scaling Inclusive Innovation: Models and practices Dr. Bussey has used at MIEC to support startup founders from underrepresented backgrounds (training, consulting, infrastructure)
With Bridge Innovate, lead your team toward endeavors that reflect and serve the . Or partner with Bridge to embed inclusive design within your ventures. Contact us to learn more.
Founded in 2003, Bridge Innovate is an SBA-certified woman-owned small business with 20+ years of experience in business innovation, leadership development, and organizational change. We’re on a mission to make a difference and to ignite creative leadership for growth and good.