Stories

Read insightful client stories, access podcast recordings & recaps, and explore useful resources to grow your organization.

Leaders in the Arena Mark Erickson Leaders in the Arena Mark Erickson

Yes, And Thinking: Cultivating Growth & Community in Leadership

In this episode of ⁠⁠Leaders in the Arena⁠⁠, we explore how “Yes, And” thinking becomes more than a conference motif—it becomes a leadership posture, a tool for resilient communities, and a driver for inclusive growth. Bridgett Massengill shares stories and lessons from Thrive’s work in the Chattanooga / Tri-State region, and insights about how other leaders and communities can apply this mindset in their own contexts.

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Leaders in the Arena Mark Erickson Leaders in the Arena Mark Erickson

AI in Healthcare Marketing: From Personalization to Patient Journeys

Healthcare marketing is undergoing a seismic shift, powered by AI and emerging digital technologies. From real-time personalization to predictive patient engagement, these tools are reshaping how providers connect with communities and build trust.

In this episode of ⁠⁠Leaders in the Arena⁠⁠, hear from Danny Fell, Health Systems Practice Lead at Unlock Health, for a conversation on the practical ways AI is being used in healthcare marketing today—and what leaders need to know to stay ahead.

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Leaders in the Arena Mark Erickson Leaders in the Arena Mark Erickson

Designing Inclusive Ventures: Business Value, Culture & Impact

In a world where design increasingly underpins competitive differentiation, innovation, and market relevance, how can leaders embed inclusive design in ventures so that business value, culture, and community impact move forward together?

In this episode of ⁠⁠Leaders in the Arena⁠⁠, hear a compelling conversation with Dr. Tiffany Bussey, a visionary in advancing minority entrepreneurship and inclusive economic ecosystems in Atlanta and beyond.

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Leaders in the Arena Mark Erickson Leaders in the Arena Mark Erickson

From Seat at the Table to Owning the Table: A Leadership Journey

How do you grow from an individual contributor to a confident owner and culture-builder? In this episode of ⁠⁠Leaders in the Arena⁠⁠, Caroline Lewis shares her path from Director of Operations to CEO/Owner at Lawson House, and the lessons she learned leading a creative services firm through growth, team development, and client impact.

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Test Drive: Future Ready Leader

The most effective leaders inspire trust, navigate change with confidence, and equip their teams with the tools to succeed. The Future Ready Leadership Collection by Bridge Innovate offers four integrated tracks of leadership development—Leadership & Change, Innovation & Customer Experience, Teaming, and Strategy—this leadership accelerator approach combines Activate Skills sessions with a Future Lab where participants apply learning directly to their organization’s real challenges.

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Foundations of AI and Design Thinking

Generative AI is revolutionizing the way professionals solve problems, drive innovation, and enhance creativity. By automating repetitive tasks, generating new ideas, and providing deep insights, AI is becoming an essential tool across industries. This one-hour session is designed to equip leaders and professionals with a strong foundation in AI fundamentals while integrating human-centered design principles. Participants will learn how to leverage AI to accelerate brainstorming, streamline prototyping, and enhance decision-making, all  through the lens of  responsible and ethical AI use.

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Leaders in the Arena Mark Erickson Leaders in the Arena Mark Erickson

Stop Solving Symptoms

Too many "problems" are really just three symptoms in a trenchcoat. In this episode of ⁠⁠Leaders in the Arena⁠⁠, join expert facilitator and problem-solver Seth Owings for a fast-paced conversation on how to uncover root issues hiding in plain sight. We’ll explore how to apply tools from user-centered design and cognitive psychology to build sharper, smarter problem-solving frameworks.

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