Community Mobilization: How the Red Cross Ignites a Response After Disaster

Leaders in the Arena
Written By Mark Erickson

July 17th, 2025

Watch the video recording above, or find the audio-only version through your preferred podcast platform.

When disaster strikes, the Red Cross moves fast—but never alone. In this episode of ⁠⁠Leaders in the Arena⁠⁠, join us as Julia Wright, Executive Director at American Red Cross of Southeast Tennessee, takes us on a quick dive into how they mobilize volunteers, partners, and donors to meet urgent community needs.

We’ll cover:

  • What community mobilization really looks like

  • The role of trained volunteers and strong partnerships

  • How collaboration drives impact in times of crisis

Perfect for anyone interested in disaster response, volunteerism, or building community readiness.

With Bridge Innovate, build on collaboration in your team to drive impact. Or partner with Bridge to learn how your organization can mobilize your community. Contact us to learn more. 

Founded in 2003, Bridge Innovate is an SBA-certified woman-owned small business with 20+ years of experience in business innovation, leadership development, and organizational change. We’re on a mission to make a difference and to ignite creative leadership for growth and good.

Mark Erickson
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