Stories

Read insightful client stories, access podcast recordings & recaps, and explore useful resources to grow your organization.

Leaders in the Arena Mark Erickson Leaders in the Arena Mark Erickson

AI in Healthcare Marketing: From Personalization to Patient Journeys

Healthcare marketing is undergoing a seismic shift, powered by AI and emerging digital technologies. From real-time personalization to predictive patient engagement, these tools are reshaping how providers connect with communities and build trust.

In this episode of ⁠⁠Leaders in the Arena⁠⁠, hear from Danny Fell, Health Systems Practice Lead at Unlock Health, for a conversation on the practical ways AI is being used in healthcare marketing today—and what leaders need to know to stay ahead.

Read More
Leaders in the Arena Mark Erickson Leaders in the Arena Mark Erickson

AI & Simplification for Accelerated Growth

In this episode of ⁠⁠Leaders in the Arena⁠⁠, Marc Hoppers explores how modern businesses can harness AI and simplicity to craft a focused, tech-enabled roadmap that drives measurable transformation. Join us for an insightful conversation about how embracing AI and simplification can transform your sales performance, enhance efficiency, and power your business forward.

Read More
Leaders in the Arena Mark Erickson Leaders in the Arena Mark Erickson

Designing Smarter Customer Journeys with AI

In this episode of ⁠⁠Leaders in the Arena⁠⁠, join Senior Consultant Luke Plating as he shares how companies can transform customer engagement through a fresh approach to experience design. Today’s customers are informed, discerning, and empowered with more choices than ever. To truly connect, businesses must move beyond traditional methods of understanding their audience and craft tailored experiences that resonate with distinct customer needs.

Read More