Stories

Read insightful client stories, access podcast recordings & recaps, and explore useful resources to grow your organization.

Leaders in the Arena Mark Erickson Leaders in the Arena Mark Erickson

AI in Healthcare Marketing: From Personalization to Patient Journeys

Healthcare marketing is undergoing a seismic shift, powered by AI and emerging digital technologies. From real-time personalization to predictive patient engagement, these tools are reshaping how providers connect with communities and build trust.

In this episode of ⁠⁠Leaders in the Arena⁠⁠, hear from Danny Fell, Health Systems Practice Lead at Unlock Health, for a conversation on the practical ways AI is being used in healthcare marketing today—and what leaders need to know to stay ahead.

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Leaders in the Arena Mark Erickson Leaders in the Arena Mark Erickson

Stop Solving Symptoms

Too many "problems" are really just three symptoms in a trenchcoat. In this episode of ⁠⁠Leaders in the Arena⁠⁠, join expert facilitator and problem-solver Seth Owings for a fast-paced conversation on how to uncover root issues hiding in plain sight. We’ll explore how to apply tools from user-centered design and cognitive psychology to build sharper, smarter problem-solving frameworks.

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Leaders in the Arena Mark Erickson Leaders in the Arena Mark Erickson

The Chattanooga Future Fund: Investing in Hope

In this episode of ⁠⁠Leaders in the Arena⁠⁠, Keri Randolph, Executive Director of Chattanooga 2.0, dives into the game-changing Chattanooga Future Fund and its transformative impact on Hamilton County students. We explore the innovative financial solution designed to address educational and opportunity gaps, empowering the next generation of leaders.

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