March 20, 2024 • 2:30 PM - 3:00 PM ET • Free
Join us for the live recording of our podcast, Leaders in the Arena, and hear from Jenny Whitener (CEO of Bridge Innovate®) as we discuss Playing to Win: How Strategy Really Works by Roger Martin & Alan G. Lafley.
Written by A.G. Lafley, Former Chairman and CEO of Procter & Gamble, in collaboration with strategic advisor Roger L. Martin, Playing to Win outlines the strategic approach that Lafley used to double P&G's sales, quadruple its profits, and increase its market value by more than $100 billion. In their collaboration, Lafley and Martin have created a set of strategic questions to guide organizations ahead of their competitors.
Procter & Gamble has proven the effectiveness of the methodology through iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze. Playing to Win demonstrates how defining your strategic approach can make the difference between just playing the game, and being truly successful in the marketplace.
The podcast will be available on all platforms.
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