Q&A – The Design Thinking Crash Course Experience


At Bridge, design thinking is one of our favorite things to talk about. We’ve seen first-hand how this tool can help organizations of all sizes spur innovation and solve challenges.

For many people, though, human-centered design is simply something they’ve read about here and there. Design thinking sounds cool, but they don’t really know much about it or why it matters.

One of the best ways to learn the basics of design thinking is through our Crash Course experience. This ½ day workshop helps bring design thinking out of the clouds of conceptual theory into the real world through the award-winning ExperienceInnovation™ simulation.

But, don’t just take our word for it. We had a chance to catch-up with Matt Pulford, director of content for Roundtree Agency, to hear what he had to say about his recent experience participating in the Design Thinking Crash Course.

BRIDGE: Before the crash course, what was your perception of design thinking?

MATT PULFORD: Before the Crash Course, my perception of design thinking was murky. People touted design thinking’s method to create new, realistic ideas rapidly. I was incredulous.

How (if at all) were your perceptions of design thinking and innovation altered?

Design thinking proved to be everything I had heard and more. The Crash Course delivered on the hype. I discovered a tool capable of lifelong use.

Which aspect of the simulation in the crash course was most impactful for you?

My team and I enjoyed the competitive nature of the simulation.

How might you implement what you learned in the course in your work?

I have used design thinking to come up with ad ideas for Roundtree’s clients, as well as to discover new avenues for creative marketing.

Would you recommend the crash course to a potential participant? If yes, why would you recommend the crash course?

My team and I would recommend the Crash Course. We learned a lot, and we have been able to implement design thinking strategies into the services we deliver to Roundtree’s clients.

How would you describe the crash course to a potential participant?

The Crash Course is an educational experience with a competitive twist. You’ll learn a lot. You’ll have fun. You’ll be able to readily apply what you learn the next workday.

Interested in learning more? Register today for our December 2nd Design Thinking Crash Course to get hands-on training in design thinking and build innovation competence.


Shannon DeuscherComment