Bridge Attends Roger Martin Design Thinking Lecture
Roger Martin, Dean of the Rotman School of Management at the University of Toronto, recently spoke at Georgia Tech’s Leadership Forum about his book The Design of Business: Why Design Thinking is the Next Competitive Advantage. Many Georgia business leaders were in attendance to hear Professor Martin’s lecture, which provided an insightful and compelling look at how Design Thinking can applied to help organizations more effectively drive practical, high impact innovation.
In 2007, Martin was named a BusinessWeek 'B-School All-Star' for being one of the 10 most influential business professors in the world. Martin writes extensively on design and is a regular columnist for BusinessWeek.com's Innovation and Design Channel. Be sure to check-out Martin’s book.
Innovation & Design Leader
In addition to serving as Bridge Innovate's Innovation & Design Leader, Adam is the Founder and Director of Bridge Collaboration, LTD based in the UK. Bringing deep experience as an event designer and facilitator, Adam has a strong background in the design and delivery of executive learning programs and collaborative design workshops.