Bridge Attends Roger Martin Design Thinking Lecture

Roger Martin, Dean of the Rotman School of Management at the University of Toronto, recently spoke at Georgia Tech’s Leadership Forum about his book The Design of Business: Why Design Thinking is the Next Competitive Advantage. Many Georgia business leaders were in attendance to hear Professor Martin’s lecture, which provided an insightful and compelling look at how Design Thinking can applied to help organizations more effectively drive practical, high impact innovation.

In 2007, Martin was named a BusinessWeek 'B-School All-Star' for being one of the 10 most influential business professors in the world. Martin writes extensively on design and is a regular columnist for's Innovation and Design Channel. Be sure to check-out Martin’s book.

Contact us to learn more about how Bridge Innovate incorporates Design Thinking tools and concepts into our Design Thinking Workshops.